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Welcome

We are Solution Sales Advisors, providing expert advice based on decades of sales experience to help you master all aspects of solution selling.

What We Do

Whatever your goal when it comes to solution selling, we are here to support you and elevate your success by:

  • Transforming your sales approach, increase your win rate and maximise revenue

  • Boosting individual or team performance

  • Helping you build effective relationships (internal and external)

  • Advancing your career

  • Building high performing teams

  • Optimising your sales processes

Unlike structured training and workshop driven enablement that rely on generic curriculum, our approach is to work collaboratively to discover your needs and then provide customised expertise and guidance.

shallow focus photograph of black and gray compass
shallow focus photograph of black and gray compass

SOLUTION SALES ADVISORS

For Individuals

Solutions Sales Mastery // Be guided through every aspect of the solutions sales process from the discovery phase to delivering compelling, value driven demos.

Building Effective Relationships with Sales // Collaborate seamlessly within sales teams, enhancing communication, creating boundaries and maximising success.

Career Guidance // Personalised career advice to help you achieve your professional goals, whether you're looking to advance within your current role or exploring new opportunities

For Managers & Leaders

Building Effective Teams // Discover strategies to build and nurture high-performing teams, fostering collaboration and driving results.

Dealing with Challenges/Performance // Experienced mentorship to guide you through the inevitable leadership challenges.

Working with other Leaders // Explore how to navigate leadership dynamics and collaborate with senior management to achieve organisational goals.

SOLUTION SALES ADVISORS

For Teams

Team Development // Strengthen team dynamics, boost morale, and enhance productivity.

Art of Discovery // Master the art of uncovering customer needs and pain points, laying the groundwork for successful sales engagements.

Demo/Value Workshops // Sharpen demo skills and learn how to articulate the value of your solution effectively to potential customers.

Winning RFPs // Gain insights into crafting winning responses to Requests for Proposals (RFPs), ensuring your team stands out in competitive bidding processes.

SOLUTION SALES ADVISORS

For Companies

Go-to-Market // Strategic guidance and support to help you successfully launch new products and enter the EMEA market.

Demos and Value Propositions // Elevate sales pitches with compelling demos and value propositions that resonate with your target audience.

Sales Process Optimisation // Streamline your sales processes, improving efficiency and driving revenue growth from lead generation to closing deals.

Recruitment/Building Teams // Benefit from the experience of hiring 100's of talented solution engineers to attract and build your own high performing sales team

SOLUTION SALES ADVISORS

Who We Are

Iain Fletcher is the Founder and Director of Solution Sales Advisors. He is a highly experienced sales professional having worked for over two decades in the SaaS industry. Iain has accumulated a huge breadth of knowledge and expertise during his time at leading organisations such as Salesforce, Microsoft, Google and 'unicorn' start-ups Box and Yammer.

While VP of Solutions Sales at Salesforce, Iain realised the value of sharing his insights with companies of all sizes inspiring him to found Solution Sales Advisors, a company committed to providing tailored advice and guidance in the art and science of solution selling.

Solution selling is a fundamental part of effective sales strategies, reliant upon deeply understanding clients' needs and offering customised solutions. It's a practice that Iain has honed throughout his career and is passionate about helping others do the same.

15 years of management and leadership experience enables Iain to bring invaluable insight and support to all leaders at any stage of their leadership journey through expert mentorship and coaching.

Engaging with Solution Sales Advisors will help grow your skills, your team and your sales success. You'll be investing in improving staff retention, supporting individual and team development and learning how to avoid costly mistakes.

SOLUTION SALES ADVISORS

Here's what our customers say

”Engaging with Iain has been transformative for me personally and my team. He really knows his stuff but is really down to earth in how he delivers advice. Thank you Iain for smashing my expectations!"

”We asked Iain to come and help us workshop how to make our demos more effective and value driven. Rather than just give us a bunch of theory, he got hand ons and developed our storyline with us and then actually presented the new demo in front of us. We were amazed and learnt so much from him.”

”We knew there was something not quite right with our sales approach but when you have monthly targets, its hard to take a step back and look more objectively at it. Iain helped us do just that. His experience in Software Sales was evident and just having him cast a critical eye over how we were approaching customers has changed our entire GTM. Couldn't recommend him highly enough”

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